" ۷ι 濵 , ۷ι 濵 ȯ , ۷ι Ͻ 濵Ȱ 3Ʈ ũ ̷ ִ. ù ° Ʈ ۷ι 濵 ظ о߷ ۷ιȭ, 濵 ġ , 4 ô ۷ι 濵 ȭ ٷ Ͻ ε Ծ翡 ξ. ° Ʈ ۷ι 濵 ȯ ̴. 濵 ̰ų Ȥ ̷ ߽ л ι̰ ȯ Ϳ ذ κ нŰ ʿ Ϳ κ ҾϿ. ۷ι Ͻ 濵Ȱκ̴. 濵ڰ ۷ι Ȱ ϱ ۷ι ð ʱ 濵 Ͽ."
б ϰ 濵 ڻ縦 Ͽ. ̱ University of Alabama 濵 ڻ(Ph. D.) Ҵ. University of New Hampshire μ Ͽ, ȭڴб 濵 濵п ο ̴.
ɺоߴ о̰ ̷ ɺо߿ Ȱ Ȱ ϰ ִ. ״ Journal of Marketing Research ֿ м ð Ͽ. Asia Marketing Journal Ͽ, ѱȸ ȸ, ѱȸ ȸ ѱðȸ پ ȸȰ ϰ ִ. , ɻ å Ͽ ұ ÿ , ڹȰ Ͽ. 츮 а迡 Ͽ, а迡 о 밡 ղ.