۹ | ڿ
ں(COVID)19 谡 ҵ ϸ鼭 (Untact) ȭ Ȯǰ ӹ ð 鼭 ͳ Ҹ OTT(Over the top) ϰ ִ. ͳ ô뿡 ø(Netflix) Ʃ(Youtube) ۷ι OTT ϴ Ȳ ̵ ġ罽 Һ , ȭ ȭǰ ִ. ̿ OTT پ Ұǰ , Ư SVOD(Subscription based video on demand) OTT Ͽ ݰ , ȯ濡 ް ִ. ̷ 帧 OTT 忡 ű Ϸ ̵ Ӹ ƴ϶ ͳݻ ٸ Ͻ ϰ ִ ̳ Ŀӽ ÷ ϰ ִ. ۷ι OTTδ ̵ ϰ 2019 11 OTT ÷ + 5 5,000 ߰, Ⱓ (Apple) AppleTV+ Ͽ. 2020 ̱ ű AT&T Ҽ ʹ̵ HBOMax, ijƮ(Comcast) Ҽ NBCϹ (Peacock) ÿ ÿ ۷ι ̴. ̹ ø, Ʃ ̾, 2021 ƸӺ, AppleTV+ + ū ų ̶ 忡 2021 OTT ϴ ȴ. , OTTδ SKT SKε Ĺ3 ü պ ź ̺(Wavve), JTBC CJENM ۹ ź Ƽ(TVing) ֵϰ, 뼱 ä KT (Seezn), ۷ι OTT Ʈʽ ÷TV, í ϴ ̰ ִ. OTT ̵ С 3η ٸ ִ.
븮б Ŀ´̼ ڻ Ͽ, Ѽб ̵а ̴.
1995~1996 ִ 濵 α׳뽺(Prognos AG) [̵ (Media and communication)] μ 1996~2014 KT濵 Ȱ Ͽ, 2014 հб ICTа п ± 2015 Ѽб ̸, б ȫп, Ѿб п ̵濵а ̵ ϰ ִ.
ܿ ѱȸ ѱĿ´̼ȸ ̻ ѱ̵濵ȸ , ѱ̹Ŀ´̼ȸ, Ѱ濵ȸ, а濵ȸ ȸ , Ʈ̴ 縦 ð ִ.
ܵ δ ء, ͳС, ̵ , ٲٴ°, Ͱ Ͻ ̷, Ͱ濵С, Ͱ濵С, ȯ ô ̵濵С ְ, ֿ δ й̵濵С, Ŀ, ̵ȭ, ١ ִ.
̵濵 ̵ ֿ δ Over-The-Top (OTT) Platforms Strategies for Two-Sided Markets in Korea (2021), A Comparative Study on Over-The-Tops, Netflix & Amazon Prime Video: Based on the Success Factors of Innovation (2021), A Case Study on Partnership Types between Network Operators & Netflix: Based on Corporate Investment Model (2020), A Study on Artificial Intelligence Based Business Models of Media Firms (2019), Trust-based business model in trust economy: External interaction, data orchestration and ecosystem recognition (2018), A Study on Trust ICT Business Models: Based on Disruptive Innovation Theory (2018), A Case Study on Kakao's Resilience: Based on Five Levers of Resilience Theory (2017), A Study of Media Business Innovation of Korea Telecom (2016), Global Online Distribution Strategies for K-Pop: A case of "Gangnam Style" (2015), A Case Study on Korea Telecom Skylife's (KTS's) Business Model Innovation-Based on the Business Model Framework (2013), Case Study on Hybrid Business Model: kt's Olleh TV Skylife (2012) ִ.
̵濵 ̵ ֿ δ ѷ Ͻ Ȯ忡 : âǼ Ρ(2018), IoT Ʈ̴ Ͻ ȭ: 4 ƮĿƼδƮ(SCP) ߽Ρ(2017), ۷ι 5 MCN ̵ Ͻ : ı ̷ Ρ(2016), IoT ƮȨ Ͻ : ÷ ٰΡ (2016), Ʈ ø Ͻ ȭ : Ͻ ̷ Ρ(2015), Ʈコɾ ı Ͻ : ı ̷ Ρ(2015), Ȱ ű (2014), ߸ Ͻ : ÷ 6 Ҹ ٰΡ(2013), Ͻ 캻 ƮTV ȭ (2012), ÷ ʷ ̵÷ : ÷̷ Ρ(2010), IPTV ÷ : ÷ ȭ ̷ Ρ(2010), DMB : м Ρ(2003), IT ȭ ġ ⡵(2002), ֿ Ư¡ ȣۿ뼺(Interactivity) ̷ ȭ(2002), ä ô α ɼ (2001), ͳ Ʈ , ȸ ıȿ (2000), ()TV : Ŭ ̷(Cluster theory) Ͽ 캻 BSkyB ʸ ߽Ρ(2000) ִ.